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October 19, 2010

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Jesse

Great post! you're right many times people forget to get expectations clear from the beginning. I particularly like items 1-4 with special emphasis on 2. However I feel that creating brand awareness also ties in with the purchase decision: Purchase decisions can (although not always) be facilitated by the "top of mind" effect.

You've nailed what should be important in digital communications, perhaps specifically with regard to the social web, including time spent, repeat visitation, engagement and influence.

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