Cause Marketing has established itself in the mainstream of marketing. Not only are lots of brands doing it, but lots of customers are seeking it. The research confirms what we've all observed, with majority of consumers responding positively, and the year-over-year trend being noticeably positive:
I worked with Frontrunner Magazine to launch the meetup series, ‘CrossLink’ on June 6 with the topic ‘Cause Marketing for Social Brands’. I quickly presented on trends in this emerging space (featured in the embedded presentation.) Edward Symes followed by screening 15 minutes of his recent documentary, ‘Los Medicos’ which follows the story of volunteer doctors in Guatemala. The seminar concluded with a panel discussion that also featured Tim Fogarty, Chief Strategy Officer for Organic Spread Media.